Shopping: Explore a cluster of international brands in over 200 leading shops, including eight large-scale stores
Brand name shops are ready to stylise you from top to toe, including Zara, Topshop, DKNY Jeans, A/X, Diesel, Ed Hardy, FCUK, Camper, Rampage, True Religion, MNG, Miss Sixty, Kenneth Cole Reaction, Next, XOXO, Castro, Promod, Guess, Shaka London, Tracy & Belle, Replay, Rip Curl, Tumi, Naraya, Jim Thompson Café, Asia Book, Villian SF, Sinequanone, Swarovski, BYSI, Aldo. Plus the leading main stores, namely, Central Department Store, PowerBuy, B2S, Supersports, Food Loft, SFX Cinema, SF Strike Bowl, and True Fitness & Spa.
Dining: the most amazing cluster of international dining outlets in Pattaya
Enjoy a tantalizingly broad spectrum of excellent international dishes from renowned restaurants such as Pan Pan, AKA, Pepper Lunch, MK Gold, Mos Burger, Segafredo, Burger King, Gianni, Mango Bistro, Chili Chili, Outback Bar and Zico. Also immerse yourself in magnificent dining moments at Lifestyle Restaurant at the outdoor space, offering panoramic sea views in an alfresco dining ambience (open daily until 2.00 a.m.!).
Plus lots of tasty flavours in three special spaces:
- Food Loft: Enjoy the finest delicacies from every corner of the world in a stylish atmosphere.
- Food Park: Indulge yourself in a wide variety of excellent local Thai dishes, including noodles in red-soup, rice and boiled chicken and pork ‘n’ rice Pattaya-style. Then lay back and relax amidst the cosy, natural surroundings.
Central Food Hall: Verify for yourself that this is “The best food store in Asia” by savouring the whole gamut of gourmet Asia.
Entertainment:
Experience thrilling entertainment at SFX Cinema with 10 world-class cinemas, plus an Outdoor Cinema! Blow your mind at the international-standard SF Strike Bowl with 16 lanes. And work out at Thailand’s leading, most modern fitness centre, True Fitness & Spa - a one-stop haven for exercise and relaxation.
The Five-Star Hilton:
Spend wonderful nights at a first-class hotel with over 300 luxurious rooms that are awaiting to welcome you. Within the boundaries of the hotel, guests can enjoy:
- Asian Bazaar: Browse through over 40 shops offering a wide selection of handicrafts, home décor items, silks and other souvenirs (open to midnight).
- Jewellery: View and purchase lavish and elaborate jewellery from the country’s leading jewellery shops.
Prime location and convenient accessibility
- Central Festival Front Lifestyle Shopping Complex is adjacent to Pattaya city’s main roads both at front and rear – the three-lane Beach Road and the four-lane-Pattaya beach road no. 2.
- Located in the heart of Pattaya city, the shopping complex is the centre for all main business activities.
- Set amidst luxury five-star hotels and over 383 hotels and guest houses in its near vicinity, Central Festival Front provides convenient access to wherever you stay in Pattaya, whether the Hard Rock Hotel, Sheraton Pattaya Resort, Dusit Thani Pattaya Hotel, Amari Orchid Resort and Tower, and all the rest.
- Ample parking: The contemporary-designed shopping complex facilitates easy access and relaxing shopping with parking space for over 2,000 vehicles.
Outstanding Design:
The Shopping Complex is specially designed according to a modern architectural concept which perfectly combines a lush and cosy resort with modern, vibrant city life.
Thanks to the close cooperation of a group of world-class architects, the “best-in-class” design of Central Festival Front is manifested in several unique elements, including:
- Alfresco dining: A zone of restaurants located on every tier of the building, offering both indoor and outdoor space, allowing magnificent views of Pattaya beach all day through to 2.00 a.m.
- Glass Façade: The impressive glass façade gives a bright and airy look to the building, attracting passers-by to see the myriad shops and activities inside.
- Panoramic sea view: Overlooking a broad beachfront, the shopping complex provides a breathtaking view of the dazzling blue sea.
Large Stores answering to all lifestyles
Fulfil your needs and lifestyle wishes within a delightful cluster of large brand-name stores, eateries, entertainment spaces and a night market.

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